About us
By the late 80’s the Indian flexible foam market had established itself and was looking for expansion but had limited options in terms of production machinery. In those days PU Foam machines were available from developed countries only which were very expensive. This presented Mr. Ashok Puri, founder and proprietor of ASE with an opportunity to manufacture a foam cutting machine. This was a huge challenge as he had to start from scratch and there was no encouragement for him. With his indomitable spirit and high resourcefulness he succeeded in producing India’s First commercially viable Carousel foam cutting machine. Subsequent orders for similar machines started pouring in from foam producers all over the country. We improved with each machine with the aim of manufacturing machines which give trouble free performance to customers for a long time. With time we added more machines to our product range. Today with more than 28 years of experience in the PU foam industry, A.S. Enterprises stands at the top of the Indian PU foam machinery market. Up to July 2017 we have delivered more than 800 machines to over 200 different companies. We have installations in 31 countries apart from India.

Driving Principle

Right from the beginning, at ASE we have looked to produce machines which prove their worth by giving performance comparable to machines from developed countries. Available at a fraction of the cost of such machines, ASE foam machines have proved to be a perfect Import substitute. The first and foremost concern of the company is customer satisfaction. ASE has a good track record of providing efficient after sales support to all its customers which is the reason it has been getting repeat orders from its customers in India and abroad.

Our Manpower

At ASE, we have a work force of 50 highly experienced technician grade workers and 5 technically qualified supervising staff. Specialized services of highly experienced carpenters and painters are engaged on contract basis. Due to a dedicated combined effort of all our employees, we are able to produce machines that can serve as excellent substitutes of expensive Foreign machines. We also have a team of 3 senior CAD engineers and 2 Installation engineers to serve our valuable customers. A dedicated accounts department is in place to take care of all accounts matters.

Our Infrastructure

We have two manufacturing facilities, one in the National Capital Territory (NCT) of Delhi and the other in the adjoining state of Haryana which is the part of National Capital Region (NCR). Both units are conveniently located and have easy approach. Our old manufacturing facility at Badli, Delhi is more than 30 years old. The unit is Haryana is our new and modern factory with even better work environment and safety standards. Both factories have all government clearances containing to health & safety and are covered under all applicable government laws.

For production we have tool room machinery from well known manufacturers and also a few imported machines. All safety norms are followed in the manufacturing process.

Business Specifics - India's pioneers in the field of foam cutting machines

AS Enterprises have been delivering high performance PU foam cutting and processing machines for nearly 3 decades. Up till July 2017, we have delivered over 800 machines to over 200 different companies. Our dedicated efforts for the betterment of the Indian PU foam market has helped us in acquiring the membership of several reputed communities. We are the proud members of Delhi Chamber of Commerce, Engineering Export Promotion Council of India (EEPC) and The Indian Polyurethane Association. 'ASE' make foam cutting equipments is currently being used in 31 countries apart from india.

Our Quality Commitment

Producing durable, efficient and high end machines is our driving force. At AS Enterprises, our enduring commitment towards quality output is evident with our ISO Certification. We are an ISO Certified Company providing CE Models of PU foam cutting and processing machines.

All machines produced in our manufacturing units are up to the mark and within the budget of our worldwide clients. We comply with the ISO standards right from the first stage of manufacturing i.e., selection of raw materials to the final stage i.e., testing of the machines. All our machines are EC and ANSI compliant, ensuring product safety and low electric consumption.

At AS Enterprises, we continually improve the efficacy of our quality management system as our business and industry recognition grows. We are a customer-focused firm paying keen attention to maintaining the standards of our machines so that the expectations of our customers are met and exceeded.